SEO Image Optimization

Optimize Your Images for a Faster Website

What is SEO Image Optimization?

Importance of Image SEO on Your Website

We enjoy high valuable content for our pages, image optimization is still an important factor in SEO for helping your site rank higher. SEO image optimization is the practice of making sure your images contain important information that explains what is in the image as well as relating it to the topic and keywords of the page the image is on. It is also an important part of accessibility.

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Image SEO is optimizing an image so that search engines can understand what the image is about. It includes but not limited to reducing image file size, proper naming of the image, using an intuitive ALT tag, and adding structured data to the image. The ultimate aim of search optimization is to offer users a seamless experience. So, image optimization also includes improving user experience of your images.

Use an Unique Image for Your Site

Is your image reflecting the content of your post? Don’t just add images of from the stock photo you license online. Using stock photo images may not assist your site’s SEO. An original quality image will have a greater impact on SEO, because Google loves unique images that can’t be found anywhere else!

An image makes your website attractive to the human eye and to the machine code at the same time. By and large, the website crawlers are increasingly becoming visual. Therefore, we cannot overlook the importance of image optimization in SEO.

Image SEO Best Practices

Taking the time to optimize your images properly, can have a noticeable impact on your site's traffic from Image Search, as well as improving your user's experience through faster loading times. Let’s recap how you can capitalize on this opportunity. When it comes down to it, image SEO is really about 4 simple things.

  • Picking the right images
  • Name Your Images Descriptively
  • Optimize Alt Tags Intelligently
  • Reduce file size for faster loading

Benefits of Image Optimization in SEO

Images help to give context to your content. The right images can help a user better understand and engage with written content and help break up otherwise large blocks of text. You can't ignore the importance of images and image search. Optimizing images should form part of your ongoing SEO strategy and be seen as one of the best practices you should follow. Here is a summary of some of the benefits that you can get when you implement image optimization in your SEO efforts:

  • Image optimization helps improve your page loading speed.
  • Image optimization helps your website rank higher on search results.
  • Images with smaller sizes will use less bandwidth.
  • Images with smaller sizes require less storage on your server.

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Final Word on Image Optimization

Image Optimization Promotes Better SEO

The ultimate goal of any good website is to provide a remarkable user experience. Images help convert customers. Period. Don’t miss the boat for image optimization and make it part of your overall SEO strategy today! If you need help with Google image SEO, give us a call.

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