JunTechPC-Aruba-On-Page-Off-Page-Optimization

On-Page and Off-Page Optimization

Improve Visibility And Online Presence

WHAT IS THE DIFFERENCE BETWEEN ON-PAGE SEO AND OFF-PAGE SEO?

On page SEO services and Off-page SEO are the two parts of the Search Engine Optimization process. Our on page SEO services are factors that can be directly manipulated by the website owner on their site.

Off-page SEO consists of actions that happen outside of the website that can be influenced by the website owner but not controlled because they rely on digital signals that are weighted and computed by the serp algorithms.

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What is On-Page SEO?

On-page SEO (also known as “on-site” SEO) is a term used to describe optimisation within a website that allows search engines to understand pages easily and allows users to find informed answers, quickly. Where your website appears in search engine results pages is determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc. A perfectly optimized website creates the foundation for Google, Bing and other search engines to clearly see and understand what your website is all about.

On-Page Optimization Checklist

Google and Bing search engines send “web crawlers” to visit millions of web pages each day. On-page SEO is the process of making it clear to these web crawlers who you are and what you do. You can rest assured that we will handle all of the following on-page SEO elements:

  • Optimize meta tags, including title tags, meta descriptions, alt tags, header tags, and more
  • Configure the indexation of pages, posts, taxonomies, and more
  • Create an XML sitemap and submit it via Google Search Console and Bing Webmaster
  • Configure robots.txt to open access to important URLs while closing access to URLs that are not intended for public consumption

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What is Off-Page SEO?

Off-Page SEO includes techiniques used to help website rank, outside of the company website itself. This includes link building (or backlinks), reviews and social media. The biggest off-page SEO factor is the number and quality of backlinks to your website. Although we know how to rank pages without building backlinks, they sure do help.

Actually off page SEO is increasingly important, and companies must be fully aware of the impact that entities outside of its own website can have on page rank. We work hard to boost our clients’ authority and trust online because this leads to more traffic from search engines, Which translates to more leads for our clients.

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